This part 3 of the last series of Trade Shows - Exhibiting at a Trade Show - Part 3, Follow Up. I will discuss some tips I have found in Exhibiting at a Trade show. I have had experience exhibiting trade shows in Los Angeles, Chicago, Atlantic City, San Diego, Las Vegas, Toronto, Orlando, Taipei, and Hong Kong. I have exhibited Educational Services, Pet Products, Computer Products, Housewares, Vision Care, and Kitchen & Bathroom Products.

At the end of a show, similar to the follow up process with Attending a show, everything centers around two things - setting up for next year's show and customer follow up.

A. End of Show Notes
Make sure you have notes about this year's show and venue.  You'll want to see what marketing that you did and other did was successful and not-so-good.  In addition, booth placement of your own.  Perhaps re-negotiating with the trade show organizers in trying to get a better location.  Track the trends with your market and industry - maybe the idea is not to do a trade show.  Look at just getting a suite and set up meeting with clients and vendors there.  

Your own booth might need some tweaking.  You and your booth babes - might need to increase/decrease the personnel or change people in & out.  

B. Next Show
For your next trade show, it might be a good idea to confirm all of your arrangements - hotel, booth, marketing, labor, etc.  Look into setting up seminars, conferences, round-tables, and other complimentary events.  

C. Customer Responses
Take poll with your customers about your booth, products, and services.  In addition, this is a good time to put together case studies about your products in person - maybe with video about your products and services.  

D. Customer Follow Up
Make sure you follow up with everyone that came by your booth within a week.  At least thanking them or acknowledging them for coming by the booth, since you scanned them or got their business card.  Within the same time period, you should have also confirmed all the new PO's with shipment lead times.  Follow up is the most important facet of exhibiting at a trade show.